Event and in-store sampling, cause-marketing, premiums offered with a product purchase, and radio ads were among the promotional tools that had the most manufacturer support over the last year, according to a new Brand Marketing study. In other areas, traditional couponing activity remained steady. And while more than one-third were involved in e-coupons, nearly 70% are concerned about fraudulent use of them, the study found. The goal of the directional survey, based on telephone ...

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