Event and in-store sampling, cause-marketing, premiums offered with a product purchase, and radio ads were among the promotional tools that had the most manufacturer support over the last year, according to a new Brand Marketing study. In other areas, traditional couponing activity remained steady. And while more than one-third were involved in e-coupons, nearly 70% are concerned about fraudulent use of them, the study found. The goal of the directional survey, based on telephone ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.