BOULDER, Colo. -- Information and education are driving the expansion of store-within-a-store Holistic Health departments at Wild Oats Markets. In its new stores, the natural and organic supermarket chain is setting aside store-within-a-store areas devoted to health and beauty, as well as some general merchandise products it refers to as "mercantile," Steve Davis, vice president of Holistic Health, told SN. A new Wild Oats in Scottsdale, Ariz., visited by SN, devoted about 1,900 square feet ...

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