BOULDER, Colo. -- Wild Oats Markets here said initial consumer reaction has been positive to the chain's decision to stock a handful of conventional grocery items. "The reaction so far is, we didn't bring in enough," Perry Odak, president and chief executive officer of the natural foods chain, told investment analysts during a conference call less than a week after the first group of conventional items was introduced. Odak said Wild Oats has added "a limited ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.