To the Editor: Wild Oats' abandonment of its frequent-shopper card program is both a shame and a lost opportunity [SN, April 12, 1999]. It appears that the program had not only won shopper and vendor support, but also increased average market baskets. database will rob Wild Oats of up-to-date information on their shoppers. Due to inevitably outdated data, the program will become less cost-effective. Jim Lee, Wild Oats' president and chief operating officer, said the card program was never ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.