ANAHEIM, Calif. -- Buy-one, get-one-free offers, in-store classes, demos, recipes, brochures and even nutritionists can help natural-food stores compete in the expanding marketplace, said Jim Lee, president and chief operating officer of Wild Oats Markets, Boulder, Colo. "Building customer value requires education," Lee said at the Natural Products Expo West here. "It begins with a knowledgeable staff and commitment to ensuring there's continuing education." Lee had a long career with ...

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