BOULDER, Colo. -- Wild Oats Markets here has let loose its category captains, and according to Jim Lee, president of Wild Oats, the chain expects to expand the captains program to include up to 25 categories in the next 18 months. As reported by SN in October 1998, Wild Oats is the first natural-food chain to adopt the mainstream supermarket practice of appointing captains. The five categories and their captains are nondairy (oat, rice and soy), by Hain Group/Westbrae; shelf-stable juices, ...
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