Premium, organic and indulgent, Wild Oats Markets' organic chocolate truffles hit on three major food trends. No wonder, then, that since their introduction in late 2004, Les Truffes have become one of the natural retailer's most popular private-label products. "These truffles are our premier product, at the forefront of our brand," said Brian Albert, marketing manager of corporate brands for Wild Oats in Boulder, Colo. "Our tag line is 'Better Food, Pure and Simple,' and [the truffles] ...

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