Better-for-you beverages are at the head of the class for this year's back-to-school season at Boulder, Colo.-based Wild Oats. In an e-mail newsletter distributed two weeks ago, Wild Oats highlighted several drinks as "back-to-school bargains." Silk Live! soy smoothies, 10 ounces, were promoted at four for $5. The new beverages contain 19 nutrients, including calcium, magnesium, folic acid, potassium and vitamins A, B, C, D and E. They come in peach, strawberry and other flavors. "These ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.