BOULDER, Colo. -- Wild Oats Markets here is leveraging the power of the Internet and its frequent-shopper database by electronically issuing both monthly newsletters and weekly targeted promotions and discounts to members of its customer-loyalty program. In addition, the retailer is fostering more interactive customer relationships by enabling customers to access their frequent-shopper statistics and to choose which additional incentives they would like to receive. Approximately 50,000 ...
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