BOULDER, Colo. -- Wild Oats Community Markets here has launched a category management program in its grocery department and has appointed category captains. In a somewhat controversial move, the natural-food chain is charging category captains a one-time-only fee of $15,000 in exchange for access to scanner data. In addition, captains are expected to help Wild Oats create well-managed sections with the right product mix. Wild Oats is the first natural foods chain to adopt the mainstream ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.