LOS ANGELES -- Last week's big Academy Award movie winner here, DreamWorks' "American Beauty," with five Oscars, including Best Picture, doesn't guarantee success in the rental market, said grocery retailers and video distributors polled by SN. Slated for a May 9 debut on the rental shelves (prebook April 17), DreamWorks is expected to put the kind of marketing clout behind the video release as it did the theatrical. A multimillion dollar ad campaign will feature television and radio ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.