Supermarket video retailers have the opportunity to capitalize on the summer Olympics, which begin July 19, with a wave of tie-in releases to bolster what has been a lagging sports segment. "The Olympics are always a big issue, and something that people are interested in," said Jamie Molitor, director of video operations at Dierbergs Markets, Chesterfield, Mo. Dierbergs will carry a few of the Olympic tapes in its 14 stores. Included in the pre-Olympic releases is "Olympica: America's ...

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