LARKSPUR, Calif. -- The Wine Market Council here is developing a program aimed at increasing wine consumption among younger consumers. To aid supermarkets in the effort, the council is considering developing brochures, sites on the Internet, 800 numbers and other means of education that will be conveyed to consumers. "People in their 30s, both males and females, are extremely marketable from our point of view, and the primary target of what we're trying to accomplish. They are an easier ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.