HOLLAND, Mich. --- The wine department at D&W Food Centers' new store here is strategically located early in the shopping pattern. Location is one of several new wine merchandising techniques the retailer is using. To boost sales and improve the shopability of the department, the chain is also cross merchandising with the perishables departments and incorporating a larger display area utilizing "step" displays that can hold up to 120 cases. Brian Cain, beer/wine/liquor ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.