ATLANTA -- Winn-Dixie's division here ran a single-vendor themed ad promoting snack foods tied in to the new football season in an ongoing effort to offer brand name grocery items at more competitive prices, said Ken Howle, direct store delivery buyer for the division. Howle said the advertisement is an example of how the chain currently ties in to a specific season or special event -- in this case, football -- to promote a specific manufacturer's products, most of them at a particular ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.