JACKSONVILLE, Fla. -- Winn-Dixie here said it would invest heavily in pricing and promotions in 2004, a move that it expects will wipe out its first-quarter profits and reduce earnings for the year to 20% below analysts' previous estimates. The company said highly aggressive pricing by competitors, especially traditional supermarket chains, led the company to post same-store sales declines of 4.5% in the 12-week fourth quarter ended June 25. Without the benefits of the later Easter holiday ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.