JACKSONVILLE, Fla. -- Bolstering its "Low Price Leader" value strategy, Winn-Dixie Stores here last week slashed prices on more than 3,000 items in its 1,178 stores -- its largest rollback since introducing everyday-low-pricing 10 years ago. Winn-Dixie officials announced the plan, called the "Low Just Got Lower" program, at the company's annual meeting here last week. The price cuts stretch across all product categories and include national and private labels, spokesman Mickey Clerc said. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.