POMPANO BEACH, Fla. -- Winn-Dixie's Miami division here reported fair success with a recent in-and-out promotion of Flintstones-themed products at its 127 stores. The eight-week event featured self-contained shipper displays at the front-end of the division's stores and ran through Dec. 28. Although the promotion didn't set any sales records, the Winn-Dixie division "may take a look at running another Flintstones-themed promotion" since the licensed characters remain an appealing tie-in for ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.