JACKSONVILLE, Fla. -- Winn-Dixie Stores here, involved in shop-by-phone services for two years, will go one better this fall when it becomes the first supermarket to offer interactive television shopping. The arrangement with Shoppers Express, Bethesda, Md., for a pilot program in the Orlando market was described as an extension of Winn-Dixie's shop-at-home service, which is available in about 20 major markets within 10 Winn-Dixie divisions. Home shoppers in the test market who are ...

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