JACKSONVILLE, Fla. -- Winn-Dixie Stores here, involved in shop-by-phone services for two years, will go one better this fall when it becomes the first supermarket to offer interactive television shopping. The arrangement with Shoppers Express, Bethesda, Md., for a pilot program in the Orlando market was described as an extension of Winn-Dixie's shop-at-home service, which is available in about 20 major markets within 10 Winn-Dixie divisions. Home shoppers in the test market who are ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.