JACKSONVILLE, Fla. -- Winn-Dixie Stores' "aggressive" sales-building activities had a dramatically negative effect on first quarter earnings because of a failure to control costs, James Kufeldt, president, said at the company's annual meeting last week. The retailer based here implemented a number of programs across its 14-state operating area last spring, including a marketing and advertising campaign for the core Marketplace format and promotional activities to attract more customers. But ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.