JACKSONVILLE, Fla. -- Winn-Dixie Stores here created a 16-page, in-store flier that celebrated Valentine's Day and showed off the chain's everyday low pricing on brand name grocery products. "Stock Up on Sweets for Your Sweet," proclaimed the flier's cover, complete with cupids and hearts. More than $30 worth of coupons and refunds were offered on the flier's inside pages, which were bordered by more Valentine hearts. All the chain's divisions participated in the promotion, said Mickey ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.