DES PLAINES, Ill. -- Phillip Roos is more than surprised at the amount of attention caused by co-branding. "I'm flabbergasted, but gratified," admits Roos, the 35-year-old president of Delicious/R.W. Frookie Co. here. e billing with eight brands: Chiquita, Land 'O Lakes, Welch's, Musselman's (Knouse Foods), Skippy (CPC International), Heath (Leaf), Butterfinger and Raisinets (both Nestle). Roos became president one year ago, a month after Delicious Cookie Co. merged with R. W. Frookie Co. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.