While a few chains -- like Save Mart Supermarkets in Modesto, Calif.; Wegmans Food Markets, Rochester, N.Y. ; and Gooding's Supermarkets, Apopka, Fla. -- run comprehensive children's programs that encompass the fresh departments, most are woefully far behind when it comes to anything more than giving away cookies, industry observers told SN. ed consulting firm. "You can win brand loyalty through the kids. The best example of that is McDonald's. They have an absolute stranglehold on kids ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.