Gelson's Markets, an 18-store grocery chain based in Encino, Calif., reports that sales of pretreated wipes have been consistent in the past few years, with items like Cottonelle and Kleenex's personal wipes pulling in the most profit in the category. However, it's not just the increasing sales of wipes alone that have Gelson's Markets President Bill Roulette talking. Upon receiving a request from a loyal customer, the chain entered into a unique customer service project that, according to ...

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