What's the future of couponing? There are some things to consider, and a lot of "on the other hands." But I have no dramatic conclusions to offer. On the other hand: Efficient Consumer Response will undoubtedly have an effect on coupons. One of the key initiatives of ECR is efficient promotions, and part of efficient promotions is efficiencies in the distribution, redemption and clearing of coupons. Another implied, but very real, part is to develop new ways to "distribute" paper coupons, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.