What's the future of couponing? There are some things to consider, and a lot of "on the other hands." But I have no dramatic conclusions to offer. On the other hand: Efficient Consumer Response will undoubtedly have an effect on coupons. One of the key initiatives of ECR is efficient promotions, and part of efficient promotions is efficiencies in the distribution, redemption and clearing of coupons. Another implied, but very real, part is to develop new ways to "distribute" paper coupons, ...
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