Manufacturers realize they need to consolidate all their trade promotion information and manage it effectively, but many lack systems to do so. So as companies grow larger and more sophisticated, some are turning to advanced ways to evaluate trade promotion spending. For instance, McCormick & Co., the Hunt Valley, Md., spice and seasoning maker, recently purchased a system to track its trade spending as part of its Beyond 2000 (B2K) global initiative of business process improvement ...

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