So far, prepaid phone cards aren't selling as often as milk and eggs in supermarkets. But retailers are looking to get their fair share of this booming business. To stimulate sales in food stores, they say several obstacles have to be overcome. They include: The market needs to be greatly expanded beyond those consumers with limited incomes who represent a large percentage of the current card users. "These cards appeal to a limited group of people," said Larry Hage, regional supervisor and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.