ALEXANDRIA, Va. -- The WorldWide Retail Exchange here said it has formalized an agreement with a data synchronization provider in an effort to streamline transactions between suppliers and retailers. WWRE officials said it will use the Dallas-based viaLink's , syncLink data-synchronization services for its exchange members. According to Cindy Cruzado, director of worldwide item management for WWRE, viaLink will be the first of several preferred partners in an effort to streamline data ...

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