ALEXANDRIA, Va. -- The WorldWide Retail Exchange here said it has formalized an agreement with a data synchronization provider in an effort to streamline transactions between suppliers and retailers. WWRE officials said it will use the Dallas-based viaLink's , syncLink data-synchronization services for its exchange members. According to Cindy Cruzado, director of worldwide item management for WWRE, viaLink will be the first of several preferred partners in an effort to streamline data ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.