RADNOR, Pa. -- In conjunction with the introduction of its liquid Bonamil formula, Wyeth-Ayerst Laboratories here ran a newspaper ad that mentioned many of the country's top supermarket chains. The cooperative ad, which ran in major U.S. newspapers last month, boldly touted that consumers could save up to $32 per month with Bonamil products. However, while the ad compared nutrition contents with Ross Laboratories' Similac product, it did not make an actual price comparison. Wyeth-Ayerst ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.