Greeting cards have become the heart and, in some cases, the soul of supermarkets' nonfood departments. As suppliers introduce new strategies -- Hallmark's Expressions, Gibson Greetings' theme park and American Greetings' All New American Way -- retailers are devoting more space and generally re-evaluating their approach to social expressions in an effort to squeeze even more profit out of a high-return business. "Greeting cards are a high priority for us," said Rod Boni, grocery ...

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