Food retailers said they will be ratcheting up their promotional investments in the fourth quarter as well as supporting other events to make up for last year's lackluster second-half performance, according to an online survey conducted by SN. Among the survey's findings were: A strong majority, or 72% of respondents, planned to increase their promotional spending over last year's fourth quarter. About 60% of the retailers said they would invest as much as 2% to 5% more this year. A ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.