CHICAGO -- Consumer packaged foods manufacturers need to spend about 15% of projected sales on year-one advertising when launching a new product, according to Valerie Skala, vice president of analytic product management at market research firm Information Resources Inc. here. "You have to spend a lot of money if you want to be a mega-hit in the food sector," Skala said. "A confident food product should be spending at least $10 million in year-one advertising -- excluding trade promotion and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.