It was a roller-coaster year for supermarket video. Sell-through was up a lot and rental was down a little, resulting in higher video sales but lower video profit margins for retailers in 1995. That was the core finding of SN's fifth-annual State of the Industry Report on Supermarket Video. In sell-through, supermarket sales increased at a faster rate than the overall video industry, while in rental they did not suffer as drastic a decline as the specialty store class of trade. "Rentals ...

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