BENTONVILLE, Ark. — Wal-Mart here is going with the grain. The world's largest retailer is encouraging customers to shop the bread aisle by broadcasting public service announcements emphasizing that enriched white bread — along with leafy greens and orange juice — contain folic acid, which can prevent birth defects. Produced by the Grain Foods Foundation as a sponsor of the March of Dimes, the 30-second PSAs are planned to run from today through June 24 in all of Wal-Mart's 3,000 national ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.