LAKELAND, Fla. — Valentine's Day can mean huge sales for supermarket fresh departments. Floral sales are second only to Mother's Day, and in-store bakeries see Valentine's Day as excellent for cake sales. At Publix Super Markets, Lakeland, Fla., Valentine's Day is the second biggest sales day for cupcakes, with Halloween being the biggest, Shannon Patten, Publix spokesperson, told SN. Patten said, too, that Valentine's Day falling on a weekday is usually a boon ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

WhyRegisterfor FREE?

Salary Survey 2015

Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.