AVENTURA, Fla. -- Declining performance in some commercial baking categories is leading IGA to urge suppliers to embrace more innovation. Mark Batenic, CEO of IGA Inc., told the American Bakers Association Convention here that in some cases space commitment to the category may be more than its contribution to profit, which creates a challenging situation in an important segment for the retailer. "Commercial bakery products appear to be largely undifferentiated, and our independent ...

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