MONTVALE, N.J. — A&P participated in the Whole Grains Council’s first-ever National Whole Grains Sampling Day on April 4. So did Hy-Vee, Giant Eagle and other large chains. Not only was this the first official whole grains sampling day, it also marked the first time supermarkets participated to such a large extent in the Whole Grains Council’s promotions. Until recently, the council had concentrated on the foodservice arena to help promote whole grain products, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.