SCOTTSDALE, Ariz. – Sam’s Club learned the power of Pinterest recently after one of its recipes drew a lot of interest on the fast-growing social networking site, said Shawn Baldwin, senior vice president, Fresh Freezer Cooler, for the membership warehouse club chain. The recipe for an item in the retailer’s Simply Delicious Meals program – a turnover with two pieces of asparagus and some cheese – was put on Pinterest and led to a surge of interest from ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.