Safeway is the latest retailer to launch a store brand sparkling water line. CONNECT WITH SN ON TWITTER Follow @SN_News for updates throughout the day. Its new "Ice" water is sold under its Refreshe private label. The calorie-free, vitamin-enhanced line is available in four flavors: lemonade, orange mango, pink grapefruit and black raspberry. Safeway originally launched Refreshe several years ago as bottled water, but has since expanded the line into other beverages, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.