Tea has officially shed its dowdy image. Steeped in health benefits and infused with new forms and flavors, the mature category is enjoying a resurgence of interest as younger consumers discover the nuances of tea. “Tea is no longer that lonely middle-age woman sitting on her couch under her afghan,” said Tom Pirko, president of Bevmark Consulting, Buellton, Calif. “Tea is rock and roll, it’s healthy, it’s getting a lot of good movement from the backlash ...
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