With sales up an explosive 60% since 2008, energy drinks are riding a high akin to the boost they induce in consumers. Indeed, Americans are increasingly caffeine-driven considering that coffee and energy drinks are the fastest-growing Center Store categories, according to an IRI report. Manufacturers have responded with functional innovations like Monster Rehab, which blends energy drink with tea and juice, and low-carb Rockstar 2x, with extra caffeine. The stimulant has even ...
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