Tesco has fitted microphones to a herd of cattle to monitor their belching and flatulence in a bid to reduce methane emissions.
That’s right, Tesco is so dedicated that they’ll subject poor researchers to the odious symphony of a cow’s insides. All kidding aside, methane produced by cattle is a serious offender in the global warming dilemma, and so figuring out how to curb it could be a big step forward. The scientists working with Tesco have wired up 200 cows and plan to study them for 12 months to track the impact various feeds have on their intestines.
Retailers like the promotional upside of reusable bags and other convenient sustainability measures. If they’re going to talk about “commitment”, as so many of them do, though, they should be ready to let things get a little messy, and a little strange. Maybe not monitoring-cow-farts strange, but something close to it.