Consumer and shopper insights have benefited food manufacturers and retailers, and here’s a way to possibly get even more results.
Taking a look at how insights enhance sectors outside of the food industry could provide new appreciation for these tools and new ideas on how to use them.
So with this in mind, here are two examples from other sectors, based on two recent articles in the New York Times:
GM also hired John McFarland, 31, a marketing executive formerly with Procter & Gamble, to oversee this outreach to younger consumers.
One result is the emergence of new Chevrolet colors, like “techno pink,” “lemonade” and “denim,” all geared to “a 23-year-old who shops at H&M and Target,” said a designer at the automobile brand.
The use of analytics and customized messages isn’t new for politics, but this campaign appears to be doing it on a larger scale than ever before to energize possible supporters and voters, the article pointed out. Here’s the point of these two examples: Consumer insights are highly valued across the business and political worlds. An increased knowledge of the big picture of insights — how other sectors are embracing them — will only energize the food industry’s efforts. This could lead to more sharing of best practices, and maybe practitioners, across traditional boundaries.
So keep abreast of this wider world if you want to maximize the potential. Now there’s an insight worth having.