It’s no secret that, when it comes to health and wellness retailing, women rule. Not only are they the ones buying most of the products — they’re also the impassioned voice driving many of the trends we see, from healthy kids’ options to better-for-you snacks and beyond.
The results, which come from input submitted by close to 5,000 iVillage readers, aren’t surprising in a broad sense. But they do underscore the growing number of women saying they want to eat healthy, and then putting their ideals into action. Seventy-three percent of respondents, for example, say they read labels closely and are concerned about certain hot-button ingredients, like high-fructose corn syrup. And 50% say they look for specific health attributes like “low sodium” or “high in fiber” as opposed to general claims like “natural” and “organic”.
Here are a few other findings:
- 71% want to buy healthful products from mainstream grocers.
- 57% believe organic food is better for them.
- Only 26%, however, say they’ll go out of their way to purchase it.
- 39% say time is the biggest obstacle to healthful eating, followed by willpower and motivation.
The 71% figure should be especially encouraging to our readers. Indeed, that shows just how far supermarkets have come as wellness destinations — and how much further consumers want them to go.