It seems like a paradox: Someone trained to appease the interests of both business and the environment. But as companies are finding out, employing the right people brings these two interests together under a common goal.
“Sure, businesses need to make a profit, and we understand that,” said Matt Tueth, who runs the sustainable business program at Aquinas College in Grand Rapids, Mich. “But if you want an infrastructure that is going to provide goods and services indefinitely, then it needs to be sustainable.”
It’s not an easy program, either. Aquinas’s bachelor degree program in sustainable business, which currently has 63 students, requires mastering physics, biology, chemistry, accounting, marketing, management and environmental science.
And I thought one course in natural resources was tough….