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Long John Silver’s will be introducing a new line of sandwiches, soups and salads in May, said chief food innovation officer Marie Zhang at a panel here at the Seafood Expo.
The soups and salads will use seafood as a key ingredient and are currently being tested in a few key markets. After the success of the recently added Ciabatta Jack Fish sandwich, the chain is expanding its sandwich line to include a panko crispy breaded sandwich, a crabcake sandwich and a seafood salad sandwich.
Long John Silver’s recent “Think Fish”campaign focuses on health and sustainability, said Zhang.
The chain has been experimenting with different cooking preparations and seafood varieties, with a focus on “healthy, but indulgent” products — like baked cod — that are affordable, according to Zhang.
“In may this year we’re going to introduce panko crispy breaded fish and in October we’re going to introduce grilled white fish,” she said.
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