DALLAS — When it comes to personalizing retail approaches using technology, “it’s not how much you know but what you share with customers that defines how effective you will be,” a Bozzuto’s executive told attendees at an FMI2012 session here Wednesday. Steve Methvin, vice president, retail technology and e-commerce for the Cheshire, Conn.-based wholesaler, said retailers need to regard technology as an enabler, “to help them know their customers ...
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