BOISE, Idaho — Albertsons is one of the first retailers to use a new technology that gives advertisers good reason to warm up to the frozens department. The retailer's Dallas/Fort Worth operating area concluded a three-month advertising program in which an invisible coating was affixed to the inside of 150 freezer doors at 75 stores. Each time a freezer door was opened, the coating produced ads for Pictsweet-brand frozen vegetables. The image remained visible for about two minutes after the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give youINSTANTaccess to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’sFREE, easy and quick. What are you waiting for!In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been grantedfreeaccess to SNwe ask that youregister now.We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.