MONTVALE, N.J. - A new product line and pet adoption events will be part of A&P's loyalty-based pet initiative.
Launched last week, the Preferred Pet Club program is a partnership between A&P and the American Society for the Prevention of Cruelty to Animals. For every $100 in pet-related spending, customers of the retailer's A&P, Pathmark, Waldbaum's, The Food Emporium and Superfresh stores will get a coupon for $9 off their next grocery order, and A&P will make a $1 donation to the ASPCA.
As an added benefit, pet owners who sign up for A&P's Live Better Wellness Club save 10% on all of their pet prescriptions through Dec. 31.
In addition, a new Preferred Pet product line is “coming soon,” according to www.preferred-pet.com.
A&P also plans to roll out Adopt-A-Pet events in select stores throughout the year to help find homes for animals.
“We all love our pets. And we want the best for them,” A&P states in promotional materials. “So to help you give your pet the care it deserves and save money, we've created the Preferred Pet Club.”
The new program is running in all A&P-owned stores.
“Through this program, we are especially proud to support the meaningful work of the ASPCA, while giving pet owners even more reason to look at their neighborhood A&P, Pathmark, Waldbaum's, The Food Emporium or Superfresh store as the go-to resource for their pet care needs,” said John Moritz, A&P's senior vice president of marketing.