MARKETING/PROMOTION SUPPORT: Sponsorships of the NFL and the 2010 FIFA World Cup. PRODUCT INNOVATION: Sample packs with flighting sheets. SUSTAINABILITY: New efficiency goals. CATERING TO BEER enthusiasts who like variety, Anheuser-Busch's Michelob Brewing Co. launched the Michelob Brewing Co. Spring/Summer Sampler Pack. Following on the heels of a 2009 sampler pack, the 2010 pack added a new beer to the mix: Michelob Ginger Wheat. The flavor joined Shock Top Belgian White, Michelob ...
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